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To have or to be? Both!

You’re sitting at the roulette table. Just like Dostoyevsky’s gambler, Marlene Dietrich and so many others before you. Your chips are dwindling. You take a deep breath: put everything on the 17. And you win: heaps and heaps of money. Fabulous! You go straight into town, buy Fabergé eggs, silk scarves and a pair of unique handmade shoes. You pause to refresh yourself with a pear and champagne sorbet, and then the hunt continues: here a Picasso, there a rare fragrance. Why not a classic car, a pretty little English roadster? Or gifts! Gifts, gifts, gifts for all your friends! You’re astounded: your wallet remains as full as ever.

Baden-Badens Shopping world

For all fashionistas, shopping fans and crafts enthusiasts - Those who saunter along the bustling pedestrian precinct, amble down Baden-Baden’s fashion boulevard – the Sophienstraße or Lichtentaler Straße, view the small shops in the Kurhaus colonnade or search for something unusual in the Bäderviertel area (thermal baths quarter) or the Altstadt (old town), will be taken aback by the incredible depth in quality in the numerous boutiques, specialist shops and shopping arcades, and the fact that all this is on offer in such a small area and in such a lavish way.

Verein zur Stärkung der Innenstadt und Vertretung der Interessen der Geschäftsleute

Wir vertreten die Interessen der Geschäftswelt der Baden-Badener Innenstadt. Die Mitglieder kommen aus verschiedensten Branchen, allerdings überwiegend aus dem Handel.

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And after shopping?

From the leisurely stroll through the Baden-Baden stores you get appetite - how about a juicy piece of cake or an invigorating cup of coffee? And after that maybe a little tour through one of the popular museums?

Café König


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phone +49 7221 23573

Museum Frieder Burda


The museum of collector Frieder Burda in Lichtentaler Allee is a sparkling jewel in Kurpark Baden-Baden. Designed by renowned New York celebrity architect Richard Meier, the museum architecture allows for plenty of natural light and is truly unique, much like the collection itself, which contains its fair share of masterpieces.

Fabergé Museum


The Fabergé Museum is the first of its kind to devote itself to the life’s work of Carl Fabergé. The complete spectrum of his work is represented in this unique collection beginning with the famous imperial Easter eggs for the Tsar’s family through to the exquisite pieces of jewellery and high quality everyday items from the time of the First World War.